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  • AREA

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  • Started in 2014 by designers Beckett Fogg and Piotrek Pansczczyk, AREA is the New York City design studio bringing a bold and timeless take on beauty and glamor to an everyday wardrobe. Named after the iconic 80’s Manhattan nightclub, the label fuses irreverent designs with high-octane embellishments for an exploration of our perceptions of femininity and beauty and the ways in which these ideals change across time and cultures. AREA’s signature style is witty and playfully glamorous, featuring butterfly and heart-shaped cutouts, feather trims, and crystal details dripping throughout each collection. Never short on drama but always inclusive, AREA is fusing uptown sensibilities with downtown flair for a uniquely energetic brand that celebrates duality and an unapologetic sense of self.