The Row originally began as Mary-Kate and Ashley Olsen’s desire to create the perfect t-shirt. Named for London’s historic tailoring district Savile Row, the brand has grown considerably since its relatively innocent origin. With an emphasis on form and fabrics of the highest quality, The Row has evolved into a brand that embodies a sense of quiet opulence. Framing the concept of contemporary luxury, The Row elevates wardrobe staples such as button-up shirts, traditional outerwear, and rich knits with precise tailoring, understated colors, and minimal designs.