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Jordan Brand

The eponymous label of legendary basketball player Michael Jordan, Jordan Brand launched as an official sub-brand of Nike in 1997, building upon the previous success of the Air Jordan line of sneakers that started in 1985 with the Air Jordan 1. The brand’s first endorsers were Ray Allen and Vin Baker of the Milwaukee Bucks, Derek Anderson of the Cleveland Cavaliers, Michael Finley of the Dallas Mavericks, and Eddie Jones of the Los Angeles Lakers; its legacy is carried on by professional basketball players such as Russell Westbrook, Chris Paul, Jimmy Butler, and Maya Moore. Known for its unmistakable Jumpman logo—based on a photo of Michael Jordan that was shot for the promotion of the Air Jordan 1—Jordan Brand has become one of the most influential athletic sneaker and apparel brands on the planet through a combination of Michael Jordan’s unparalleled accomplishments on the basketball court and Tinker Hatfield’s incomparable footwear designs, which include the Air Jordan 3, 4 and 11, among many other models.