Founder Jim Jannard started the world famous eyewear brand, named Oakley after Jannard’s dog, in 1975. Jannard began by creating the signature rubber material Unobtainium and first employing it in the development of motorcycle grips. As success followed, Oakley began to manufacture bicycle parts and through this world the production of motocross and ski goggles marked the first releases of Oakley eyewear. Athletes quickly took notice of Oakley’s sport-oriented designs and famed American cyclist Greg Lemond debuted the first Oakley sunglasses at the Tour de France in 1984. Since, the brand’s futuristic and durable products have become the standard for athletes everywhere. With signature materials such as the rugged O-matter composite frames, Prizm polarized lenses, and the Unobtainium rubber grips Oakley blends innovative technology with a bold brand aesthetic that parallels the extreme sports that helped grow its acclaim.