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  • AVAVAV

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  • Led by creative director Beate Karlsson, Florence-based cult brand AVAVAV uses deadstock and recycled fabrics to create collections that represent humor within the avant-garde. Karlsson studied fashion design at Parsons School of Design and later Central Saint Martins. Based in New York but born in Stockholm, Karlsson takes inspiration from the artistic experiences from her childhood. This inspiration manifests itself in playful ways, notably in AVAVAV’s unique footwear including rubber heels with toes and exaggerated furry boots. Though proven to be virality-prone, AVAVAV shapes its output around the availability of deadstock and unused fabrics from local warehouses and neighboring nearby fashion houses which limits its production numbers. The use of leftover materials lends itself to the brands aesthetic, creating expressive collections with eclectic pieces such as chokers made of recycled watches, oversized hoodie dresses with bedazzled phrases, and paneled outwear with contrasting patterns. Built around sustainability, AVAVAV injects play and fun into alternative fashion.

    AVAVAV 3X R$lex Necklace in Silver - Notre AVAVAV 3X R$lex Necklace in Silver - Notre

    AVAVAV

    3X R$lex Necklace in Silver

    $505.00 USD

    One Size

    AVAVAV $ Cap in Stonewash - Notre AVAVAV $ Cap in Stonewash - Notre

    AVAVAV

    $ Cap in Stonewash

    $160.00 USD

    One Size

    AVAVAV Filthy Rich Cap in Rose - Notre AVAVAV Filthy Rich Cap in Rose - Notre

    AVAVAV

    Filthy Rich Cap in Rose

    $160.00 USD

    One Size