Established in 2018 in New York City, Peter Do is the eponymously named luxury label dedicated to creating a new future in fashion through thoughtful design. Boasting a collective of talent and contribution from Do’s personal friends-turned-business-partners, Peter Do set out to revitalize the notion of the American atelier in New York’s garment district. Helmed by Do, who previously trained under Phoebe Philo and Derek Lam after being awarded the LVMH Graduate Prize in 2014, the collective places focus on clean lines and strong silhouettes that blur inherited notions of menswear for the modern woman. Razor cut pleating meets delicate basics and finely tailored classics, all accented by versatile accessories for a wardrobe that is as wearable as it is distinctive. Honest textiles and architectural construction tap into the modernity behind Do’s work, while the marriage of elegance and ease takes shape in all of the label’s creations.