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  • GANNI

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  • Since taking over the brand in 2009 from its original founder, husband and wife duo Ditte and Nicolaj Reffstrup have turned GANNI into a worldwide sensation and an irrefutable internet fan-favorite. Fusing the globally-adored aesthetic of Scandinavian design with effortless wearability and responsible production, GANNI is a potent combination capturing the fashion zeitgeist. Bright hues meet mixed patterns and dramatically feminine details for an iteration of playfully elevated design, while relaxed denim, tailored jackets, and minimalist footwear provide an effortless style so pervasive that it’s earned its own hashtag, #GanniGirl. But more than just offering a through line to the coveted Scandi style, GANNI is shifting systems with their commitment to responsible fashion. Adamant on not marketing themselves as “sustainable”, the Reffstrups are transparent with hard truths about fashion production, instead committing to responsible methods. Innovative new materials, recycled textiles, and conscious design practices work in unison to achieve their vision of a more sustainable brand, and in the process are proving that the fashion industry and environmental change can indeed achieve balance.