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PUMA was officially born in 1948 when the brothers  Adolf and Rudolf Dassler had a falling out. After dividing the up assets of their former joint venture, PUMA would go on to create a variety of successful football and track cleats worn by gold medal winning Olympians such as Armin Hary, Mary Rand, and Abebe Bikila. Since then, PUMA has expanded into a full line of athletic and athletic inspired sneakers and apparel as well as having numerous exclusive high profile collaborations.