Diesel has pushed the boundaries of denim since its founding by Italian designer Renzo Rosso in 1978. Rosso found a passion for denim early in life, constructing jeans with his mother’s sewing machine as a teenager. After working for the clothing manufacturer Moltex for two years, Rosso bought an ownership stake in the company which rebranded to begin selling products as Diesel. Eventually becoming the sole owner, Rosso led Diesel to international recognition and popularity with innovative denim designs and bold advertising campaigns that channeled the brand's values with provocative, smart, and rebellious images created in collaboration with a host of the era’s leading creative talent. Designer Glenn Martens was brought on as Creative Director in 2020, and has helped push Diesel back into the mainstream. With the brand’s signature showmanship and trend-forward collections that include hand-distressed denim jackets, crop tops adorned with the signature “D” logo, and leather handbags, Martens continues to position Diesel on the cutting edge while remaining true to its denim roots and progressive spirit.