Undeniably optimistic and full of a joie de vivre, JACQUEMUS is the french label with a cult following that is reimagining womenswear with a modernist twist. Founded in 2009 in the south of France by self-taught designer, Simon Porte Jacquemus, the label has evolved into an industry mainstay through its unique perspective on shape, construction, and nostalgia. Referencing his late-mother through his designs, Jacquemus is reviving the chic, minimalist French woman - but this time around, drenched in color as an ode to the joyfulness of womanhood and the freedom of expression. Asymmetric tops, slinky dresses, and tailored trousers work together to create a subtly sexy attire, while oversized hats and the signature mini bags draw the eye in through an artful and geometric rendering of proportion. Combined with his effervescence and keen sense of showmanship, Jacquemus has proven worthy of his devout following and critical acclaim, and will undoubtedly continue to set the tone for exuberant femininity in the world of fashion for years to come.