Internationally recognized streetwear brand Dime originally began as a skate crew in Montreal around 2005. Now led by founders Antoine Asselin and Phil Lavoie, Dime developed a cult following through its use of satirical marketing and videos that showed both the skateboarding and comedy skills of the crew. This fun-forward approach has attracted a host of fans across the worlds of skate and fashion, as well as a variety of collaborators including Vans, DC shoes, and JJJJound. Now widely recognized as a leader in the scene, the uniquely Canadian brand delivers staples of skate fashion with cheeky graphics, sleekly embroidered logos, and creative design elements. Sweats, graphic tees, and beanies are adorned with the signature Dime logo, while off-kilter outerwear, classic shirting with wavy design elements, and thoughtful silhouettes display the labels attention to envelope-pushing design.