Established in 2015 by designer Ryota Iwai, Auralee is the Japanese label bringing a true sense of modernity and purpose to everyday wear. Inspired by an old American folk song, Iwai settled on the brand’s name, meaning “The Land that Lights Up,” after being moved by its evocative and soulful references to early morning light. This emotion becomes visceral through his approach to subtlety, softness, and intentionality. Pure silhouettes are beautifully cut and impeccably constructed, and long-lasting, high-quality wardrobe staples are designed to enhance its wearers individuality, convey a relaxed simplicity, and elevate with a sensitive, sophisticated edge. Extensive research is applied throughout the design process, with Iwai sourcing only the best high-quality raw materials and yarns from Japan and beyond; an element that works in perfect harmony with his classically tailored shirts, trousers, and outerwear. Trends may come and go—what stays is personal style. Timeless yet rooted in the moment, Auralee’s collections provide real clothes for an elegant, effortless yet functional way of dressing.