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Gosha Rubchinskiy

Russian photographer and designer Gosha Rubchinskiy began his namesake label in 2008, quickly emerging within the fashion industry due to his unique spin on streetwear. In 2012, Adrian Joffe of Comme des Garçons approached Rubchinskiy, forming a partnership in which the larger design house manages production and catalyzes growth while Rubchinskiy maintains creative control. Heavily inspired by the fall of the Iron Curtain and post-Soviet Russia, Rubchinskiy’s Cyrillic-stamped collections have spawned a new interest in Eastern European youth culture and shone a spotlight on Russian streetwear.