Inspired by British heritage and the elegance of early 20th century wardrobes, Central Saint Martins graduates Stefan Cooke and Jake Burt present an off-kilter rendering of classic tropes in menswear through a lens of youthful irony and extreme attention to detail. As the recipient of the L’Oreal Professionnel Creative Award in 2017 and the H&M Design Award in 2018, Cooke provides an expertise in structure, materials, and conceptual design which permeates through the label’s avant-garde rendering of latticed argyle sweaters, Fair Isle scarves, and tweed jackets-cum-mini dresses. Argyle sweaters appear to be traditional knits, but upon closer inspection become patterns of negative space perfectly accentuating the male form, while trompe l’oeil skinny trousers act as tongue-in-cheek commentary on heritage materials while paying homage to Hedi Slimane’s days at Dior. Stefan Cooke continues to play with the semiotics of British culture through the mixing of patterns and styles, resulting in the recontextualization of archetypal British menswear into an androgynous, subversive wardrobe. Bold and futurist, Cooke and Burt still maintain the importance of wearability and thus have managed to create a new rendering of the classics.