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RANRA
Founded by Arnar Már Jónsson and Luke Stevens in 2017, RANRA looks to channel diverse and collaborative inspiration into technical clothing that could transition easily from the London cityscape to the mountains of Reykjavík. The label’s Italian-based studio uses natural and responsibly sourced textiles that are hand-dyed and finished to compliment the wardrobe as a functional system, thoughtfully challenging the notion that technical garment and sportswear functionalities begin and end with highly engineered synthetic materials. The RANRA developing studio centers around design processes that disrupt industry standards while championing collaboration and sustainability, shifting their creative output from clothing to a wider scope within design including furniture, product design, and publishing. Even still, the brand delivers garments that push the brand toward it’s overarching goal, with waterproof recycled cotton twill jackets, wool sweaters, and flowy ripstop trousers building collections that embody the brands ethos while work is done behind the scenes to move the industry forward.
