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Comme des Garçons Parfum

KIKO KOSTADINOV

Museum Apotheker

RC Outdoor Supply

SALOMON ADVANCED

The North Face®

Undercover x Guidi

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Patagonia

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Founded in 1973 in Ventura, California by Yvon Chouinard, Patagonia is the quintessential American brand of the great outdoors. Known originally for their innovative hiking gear that was made by hand by Chouinard, Patagonia has, over the course of five decades, built a cult-following around their culture of unbridled adventure, iconic imagery, and progressive environmentalism. From developing the first moisture-wicking fleece pullover to modernizing outdoor apparel with punches of color, Patagonia has married function with style in a way that has traversed performance-wear and found itself as a staple in American culture. Down jackets, hemp tees, recycled nylon pants, and Synchilla fleece pull-overs all present a functional rendering of America’s reverence for exploration, while the brand’s commitment to authentic storytelling and intentional sustainability has worked to turn Patagonia into an enduring brand offering the roadmap for the future of functional design and social responsibility.