Known as the most dominant sneaker and sportswear brand in the world, Nike was originally founded in 1964 by University of Portland track coach Bill Bowerman and mid-distance runner Phil Knight under the name Blue Ribbon Sports. For its first seven years of operation, the business imported Onitsuka Tiger (now ASICS) sneakers from Japan, until Bowerman decided in 1971 to make a prototype of his own running shoes by pouring rubber into his family’s waffle iron—the rest is history. The brand took the name Nike (after the Greek Goddess of victory) in 1971, the same year it introduced the swoosh logo designed by Portland State University graphic design student Carolyn Davidson. Over the past forty-five-plus years, Nike has released countless classic designs (from the Blazer to the Dunk to the Air Max to the Air Force 1), collaborated with some of the greatest athletes and designers of all time, and become a force, not only in sportswear, but also in fashion. Currently headed by Mark Parker, Nike has continued its reputation as a leader in innovation and design with models like the Flyknit and the VaporMax.