Inspired by the designer’s roots in the South of France, JACQUEMUS menswear is imbued with a laid-back, provençal temperament that is both functional and vibrant. Taking stock in the “sportif” nature of French culture, the collection is an ode to the classic tailoring of menswear but with a playful irreverence for masculinity. Bright punches of color meet floral and gingham patterns, while idiosyncratic artwork adorns button up shirts and tees. Striped wool sweaters, cotton trousers, and casual blazers provide a closet of staples, and mini accessories continue to play with proportion as seen in his cult-following womenswear collections. A dual nod to the nouvelle vague and “Le Gadjo” (a casual reference to masculinity in the South of France), JACQUEMUS menswear is a balance between the effortless and the expressive; never denying an equilibrium between the two.