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  • Hyein Seo

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  • Hailing from Seoul, South Korea, Hyein Seo impressively launched her eponymous label in 2014 as her graduate collection while at the Royal Academy of Fine Arts in Antwerp. A studied designer and prodigious creator, Seo presents an interpretation of youth culture and the defining strength of girlhood with a keen eye to intricacy. Inspired by disaffected high schoolers, jiu jitsu, and Seo’s avante-garde predecessors in Antwerp, the label is comprised of asymmetrical silhouettes, technical fabrics, bold cut-outs, and dramatic ties that wrap the body with equal parts seduction and aggression. Standing as both a leader for South Korea’s “strong girl” wave and as an international design success, Hyein Seo embodies the fantasy, function, and futurist zeitgeist of today’s forward-thinking youth culture.