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  • Andersson Bell

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  • Seoul-based Andersson Bell fuses Korean culture with Scandinavian design for a contemporary conversation on the global influence of getting dressed. “Andersson” being a common Scandinavian last name, and “Bell” representing a traditional Korean temple bell, the label is an exploration of contrast and ubiquity in design, art, and personhood. Conceived in 2014 through a collective effort, the label has set out to intersect the individual with the collective, the past with the present, and the traditional with the modern through timeless silhouettes that are given an avant-garde update with colors, fabrics, and details. Distinctive in its multicultural point-of-view, Andersson Bell creates brightly knitted sweater vests, tie-dyed embroidered shirts, and functional patchwork denim that all work in unison to develop a wardrobe that traverses gender, race, ethnicity, and season, and instead offers a wearable conception of juxtapositions. Clean lines work with touches of eclecticism to create pieces that are meant to be worn in everyday life, while the quality in materials and finishes offers a timelessness and longevity that spans cultures and generations.