Founded by Swedish multi-disciplinary creative Johan Bergelin, and first launched in 2017 at Colette in Paris, luxury perfume brand 19-69 is rooted in the ideals of the brand’s namesake year: freedom, tolerance, and counterculture. Inspired to create scents that transcend the typical cultural and gender binaries, 19-69 perfumes are meant to represent countercultures across eras that Bergelin feels embody the ethos of the brand. From the Rainbow Bar in L.A. to the 1960’s party scene in Marrakech, the countercultures that 19-69 perfumes evoke are both an artistic statement and an experiment in storytelling through scent. Each 19-69 product is handmade and not bound by gender.