Notre x ACG Radical Air Flow

To launch ACG’s new Radical Air Flow collection, Notre teamed up for a two-day activation featuring a race, community run, in-store buildout, and editorial. Ahead of the main events, we put the gear to the ultimate test on the trail, where our runners successfully pushed through intense heat, sweat, mud, and water.

We brought together a diverse group of runners from across the city to host a team cross-country race and community run at the Fullersburg Woods Trail. Even on one of the hottest days of the year, the energy on the trail remained incredible, and we kept everyone refreshed with cold brew served from our custom fabricated Delica Star Wagon—complete with signature ACG orange and an ACG x Notre cobranded wrap.

To wrap up the programming, we brought the van back to the shop to serve coffee to patrons checking out the apparel and the buildout. The custom van captured the neighborhood's attention, drawing in curious passersby who stepped inside to experience how we brought the outdoors indoors through an immersive, campsite-like retail build.