To help New Balance launch their latest model the 247 we hosted an in-store event showcasing the brand new hybrid silhouette. Blending the brand’s high quality athletic heritage and a modern lifestyle sneaker, the 247 takes cues from a few of their most celebrated models like the 998 and 1300. The night culminated in a live performance by Chicago local Kweku Collins. Take a look below for a visual recap of the launch.