HOKA Tor Ultra Low Triple Black Launch / Cafe Tor

Celebrating the exclusive early retail launch of the HOKA Tor Ultra Lo 2 in Black/Black, Notre drew inspiration from the Japanese tradition of wood charring, known as Shou Sugi Ban, to create a fully immersive campaign. The activation spanned a photo and video editorial, a co-branded T-shirt and incense set, and a fully custom coffee shop buildout at the center of the store.

Bringing together HOKA’s deep connection to the outdoors with Notre’s distinct design language and aesthetic, the experience transformed the center of the store into Cafe Tor, a custom built, Japanese-inspired coffee shop crafted entirely from hand-charred cedarwood. Customers could shop the Tor Ultra Low within the immersive space while enjoying complimentary Black Sesame Lattes with their purchase. Each pair also came with a co-branded incense and collaboration T-shirt, extending the experience beyond the store.