adidas collaborates with contemporary American artists Daniel Arsham to rework the 80's style New York sneaker with a "The Past is the Present" message.
One half of the iconic art duo Snarkitecture, Arsham, is most known for his signature all white aesthetic, and this release is no different. The canvas upper is detailed with rugged frayed edges, exuding an inspiration akin to Arsham's Future Relic series. The tongues are co-branded with Daniel Arsham and adidas artwork, while the phone number that helped launch the campaign is displayed on the grey leather heel tabs. An ultraviolet light exposes an invisible message on both midsoles. When under a UV light text appears that reads "THE PAST IS PRESENT". Each pair of the Arsham sneaker is packaged in a fully sealed boxed. Once the seal is broken and the box is opened, it can never be resealed. Making the unveiling of each pair a unique one-time experience.
The adidas x Daniel Arsham New York Past launches in-store at Notre West Loop on 7.22.17 at 11am. Any remaining pairs will be made available on notreshop.com at a later time and date.