Idris Balogun brings together a breadth of influences to design clothing that is meant to last. Balogun founded his label Winnie New York in 2018, naming it in honor of his late grandmother Princess Winifred Dademu. Born in America to Nigerian immigrants and raised in Tottenham outside of London, Balogun was influenced deeply by his eclectic cultural upbringing. The designer became fascinated with clothes at a young age and took an apprenticeship on the historic Savile Row at just fourteen. Balogun took this technical knowledge and honed his personal creative vision working for Burberry and Tom Ford as the Senior Menswear Director and Menswear Director respectively. Despite his desire to keep his own label quiet, Winnie New York launched to immediate critical acclaim earning the label the 2022 Karl Lagerfeld Prize.
Armed with its roots in traditional tailoring and classic menswear, Winnie New York's pieces are intended to be worn outside of trends, for decades to come. Balogun’s diverse artistic influences manifest in each piece blending color, texture, and fit to sharpen an aesthetic that is simultaneously refined and relaxed. Topcoats, cargo pants, and button-up shirts are finished with precision to ensure endurance, while generous silhouettes, subtle color, and streetwear detailing place the brand securely on the contemporary forefront of luxury menswear.