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retaW

“A lifestyle wrapped in aroma” is the translated version of retaW’s (Water spelled backwards; pronounced ree-too) philosophy. From your favorite scents to your favorite clothes, Hiroshi Fujiwara has changed the way we view daily essentials. Tokyo-based lifestyle brand retaW is Hiroshi’s forward thinking fragrance brand, creating unique products designed to enhance modern life, and refining the approach towards blending scents.