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giu giu

Established in 2013, giu giu (pronounced joo-joo) is the knitwear-focused label of designer Giuliana Leila Raggiani. The granddaughter of Palmira Giglia, owner of Settebello boutique in Boston and creator of the coveted Vaccaro Turtlenecks for over thirty years, Raggiani chose to follow in her nonna’s footsteps after graduating from Central Saint Martins with a BFA in Fashion Design in 2012. Her signature piece, called the Nonna Turtleneck, is a contemporary reproduction of her grandmother’s original sweater. With a nostalgic point of view, giu giu strives to produce clothing that reflects a free, yet mindful lifestyle with a playful sense of humor and no limitation on age or gender.