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Japanese designer Noriko Machida founded her New York-based, denim-centric label in 2006, supposedly naming it after an imaginary mountain in the Himalayas. With little social media presence, other than a bare-bones website and an idiosyncratic Instagram, Chimala has relied on word-of-mouth to grow a dedicated following. Known for its workwear and military influences, relaxed silhouettes, and unparalleled attention to traditional details—including distressed donut buttons, chain-stitched hems, true-to-vintage fades, and double and triple-stitched seams—Chimala has become one of the go-to brands of denim enthusiasts and fashion insiders alike.