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  • Better™️ Gift Shop

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  • Toronto based Better™ Gift Shop is a curatorial experience by Avi Gold meant to bring cultural, social, and artistic ideas to life. Inspired by the intersection of streetwear, collectibles, and community, Gold has built his self-proclaimed “fictional museum” through a collaborative approach to product design, storytelling, and artistic exploration. Printed tees meet embroidered varsity jackets and baseball caps for nostalgic nods to late 90’s and early 00’s hip hop culture, while idiosyncratic items such as a Larry David adorned beach towel provide a more tongue-in-cheek rendering of Gold’s personal references. Bridging the gap between design and curation, Better™ Gift Shop is unifying a network of global collaborators to foster new ideas and bolster communities in Gold’s hometown and beyond.