Founded in Stockholm, Sweden in 1996 by four young creatives with an eye toward advertising, film, and production, Acne Studios has grown into one of the most recognized high-end minimalist brands in the world. An acronym that stands for “Ambition to Create Novel Expression,” Acne’s first release was a hundred pairs of raw denim jeans with a simple red stitch detail that Co-Founder and Creative Director Jonny Johansson handed out to the creative set of Stockholm. After finding widespread success, Acne Studios applies its signature minimalist lens to a wide variety of elevated basics. Distinguishing itself in the details, Acne Studios produces wardrobe essentials with nuanced silhouettes, colors, and materials. Oversized puffer jackets, boxy sweatshirts, and understated accessories embody the Scandinavian design ethos while blending into any wardrobe.