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  • Abc. 123

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  • Founded in 2016 by Heather Haber and Remington Guest, Abc. 123 is the Los Angeles-based brand experimenting at the juncture of style, spirituality, and well-crafted intentionality. Not quite streetwear, Abc. 123 has grown through iterations, with the impetus being the duo’s mutual love of earth’s gemstones and developing into garment’s that incorporate natural healing properties. Through arduous research and development, Abc. 123 uses intricate natural dyeing processes that come to life in psychedelic schemes, specialty textile weaves seen in the sweatshirts and shorts, and custom made trims and finishes for clothes meant to last. Tongue-in-cheek phrases are printed on tees and tops that reference Greek etymology, and bright colors, prints, and patterns craft a baroque rendering of the natural world. Abc. 123 Pulse Pocket is the brand’s latest development; a speciality lining that protects your body from the harmful effects of carrying a cellphone - something Haber and Guest have been developing since 2017. With this most recent addition, Abc. 123 is fusing the worlds of wellness and style with multidimensionality that is never too futuristic, but is timely in its ability to offer a wardrobe as the building blocks for existence.