The Hidden Characters revolves around the ethos of breaking the superego, the sickened part of the human mind that reflects the internalization of cultural rules set by social standards. The H.C organization asks its members to explore and act upon their purest human desires, the id, and to lose the mind they were taught to have. Only by acknowledging and dissolving the super-ego can we have near-life experiences. Only at the systematic rock-bottom we will Find the Cure.
Firmly rooted in the grit of Chicago, IL. H.C has consistently held the title of most views and comments on HYPEBEAST forums since 2014 and earned a spot on "HYPEBEAST's BRANDS TO WATCH IN 2017". Since that coverage, H.C has donated tens of thousands of dollars to charities and communities that support youth art programs and cultural safe havens.
The Notre x Hidden Characters Pop up Shop allowed H.C.'s most dedicated fans the opportunity to purchase limited edition apparel and even custom print their purchased items with limited edition patches that they received in their recruitment folders after purchase. The collaborative collection consists of 2 color blocked navy hoodies and a collaboration tee in 5 colorways (black, white, pink, yellow, blue)
See what went down at the Notre x Hidden Characters Pop Up below.