Peter Do and the Reimagining of American Luxury

Informed by a diversity of experiences and perpetually inclined towards thoughtful quality, Peter Do is building the brand of tomorrow. After formally launching his eponymously named label in 2018, he’s seen a meteoric rise in the fashion world through his sustained commitment to craftsmanship and the elegant, old-world way of making clothes. Collections of structured jackets, tailored trousers, razor-cut pleating, and subtle nods to traditional Vietnamese dress, such as the áo dài, have defined the Peter Do vision, and in an industry that is constantly in flux, have offered a steady perspective on a new era of American luxury womenswear. 

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